"Coke" is the world's second most recognized word after "OK." Coca-Cola is one of the most quintessential American brands. When I pastored in Atlanta, our family often visited the World of Coca-Cola, a museum with fascinating displays of historical American culture.
But what we see in the U.S. is apparently not what the rest of the world sees.
A dear friend traveling in Italy alerted me to a deplorable ad playing on television there. It depicts a handsome young man cleaning a backyard pool. An enraptured teenage girl stares at the pool boy through a window.
Then the camera pans to her brother, also staring lustfully at the man. Brother and sister race to bring him a bottle of Coca-Cola. But when they arrive, they discover to their consternation that their mother has already given him a bottle of Coke. She stares longingly at the pool boy, then shrugs her shoulders at her children.
Coca-Cola clearly thinks its shameless ad will sell its product in Italy, home of the conservative Roman Catholic Church. If immorality sells there, it sells anywhere.
When Americans were debating gay marriage prior to the 2015 Supreme Court decision, many of us warned that same-sex weddings were only the beginning. The next step would be endorsing polyamory or relationships with multiple partners, followed by other forms of sexual deviance and a complete redefinition of marriage and family. Unfortunately, these predictions are coming to pass.
Consider a recent Time magazine article: "I Have an Open Marriage and My Relationship Is Better Than Ever." The writer describes in glowing terms the decision she and her husband made to have sexual relationships with other people.
More and more outlets are running stories praising polyamory and other unbiblical relationships. For instance, The New York Times recently asked, "Is an Open Marriage a Happier Marriage?" The feature-length article profiles several couples whose relationships are purportedly stronger since they began having sex with other people.
If you think this isn't a problem where you live, you're probably mistaken.
I live in Dallas, Texas, which would be a top candidate for the buckle of the Bible Belt. D Magazine once asked, "Is Dallas the Most Christian City in the Nation?" Yet a quick internet search turned up multiple polyamory groups in our city. There's even a "PolyDallas Millennium" which exists to legitimize such immorality. If polyamory is thriving here, it's probably thriving in your community as well.
Which brings me to my point: Christians need to declare and defend biblical truth on marriage and sexuality, beginning with our own families and churches. We should not assume our children and friends believe what the Bible says about these issues.
The cultural flood continues to rise, threatening to carry everything in its wake. If you don't want to be swept along, now is the time to drive a biblical stake in the ground, reaffirming your commitment to biblical morality. Now is the time to persuade those you love and influence to do the same.
Jude, the half-brother of the Lord Jesus, warned his readers that Sodom and Gomorrah "indulged in sexual immorality and pursued unnatural desire" (Jude 1:7, ESV) Such sins were infecting the culture of his day. That's why he had to "contend for the faith that was once for all delivered to the saints" (Jude 1:3b).
So must we.
To contact us or to submit an article, click here.
Get Charisma's best content delivered right to your inbox! Never miss a big news story again. Click here to subscribe to the Charisma News newsletter.
Five ways to deepen your relationship with God, increase your faith and save money!
- Deepen Your Relationship with God with a FREE eCourse: Click Here to view all of our free e-Courses. Favorite topics include Fear, Forgiveness, Holy Spirit, Supernatural, and How to Hear God.
- Super Discounts and Close-Out Specials: Click Here to view all our bundles and close-out specials and save up to 86%! Prayer, Holy Spirit, Anointing, the Supernatural and more.
- God Wants to Anoint Women Now: Rise up and enter the anointing of Deborah, Anna, Esther, Ruth and Hannah. You were called to go higher. Click Here to learn more.
- Change Your Atmosphere and Circumstances Through Prayer! John Eckhardt's prayer bundle gives you six powerful books to help you pray and change any situation. Click Here.
- HUGE Bible Sale!: Click Here to save up to 50% off a great selection of Bibles. Plus, get a free gift with each order!
Attention Pastors and Leaders: Leadership training and development are crucial for success. Enroll in a FREE 1-hour leadership mini-course by Dr. Mark Rutland. View Details