Target Finally Responds to Massive Boycott and You Won't Believe What They Said

Target doubled-down on its transgender bathroom policy.
Target doubled-down on its transgender bathroom policy. (Target)

Despite pressure to renege their position on allowing transgender people to use the bathroom of their choice, Target doubled down on their position.  

Recent debate around proposed laws in several states has reignited a national conversation around inclusivity, so earlier this week, we reiterated with our team members where Target stands and how our beliefs are brought to life in how we serve our guests.

Inclusivity is a core belief at Target. It's something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day.

We believe that everyone—every team member, every guest and every community—deserves to be protected from discrimination and treated equally. Consistent with this belief, Target supports the federal Equality Act, which provides protections to LGBT individuals, and opposes action that enables discrimination.

In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.

We regularly assess issues and consider many factors such as impact to our business, guests and team members. Given the specific questions these legislative proposals raised about how we manage our fitting rooms and restrooms, we felt it was important to state our position.

Everyone deserves to feel like they belong. And you'll always be accepted, respected and welcomed at Target. 

The words come after the American family Association's pledge launched last week, asking consumers to stop their shopping at the retail giant. Their#BoycottTarget pledge has nearly 1 million signees. 

Others, like Liberty Counsel President Anita Staver, are choosing to boycott in a different manner. The religious liberty lawyer said she would bring her gun with her each time she used the restroom at Target. 


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