Why Half a Million People Vow to Stop Shopping at Target

Since late last week, nearly a half-million concerned citizens have signed American Family Association’s #BoycottTarget pledge after the retail giant recently publicized its policy to allow transgender individuals access to store bathrooms and fitting rooms of the opposite sex.

“Corporate America must stop bullying people who disagree with the radical left agenda to remake society into their progressive image,” said AFA President Tim Wildmon. “#BoycottTarget has resonated with Americans. Target’s harmful policy poses a danger to women and children. Predators and voyeurs would take advantage of the policy to prey on those who are vulnerable. It’s clear now that many customers agree. Target shoppers are leaving their allegiance to the store behind—and by the thousands. No store can withstand that sort of loss.”

Target had announced last week, “[W]e welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity. … Everyone deserves to feel like they belong,” further stating that the policy was not new but a more overt “restatement” of an existing corporate policy.

“We want to make it very clear that AFA does not believe the transgender community poses this danger to the wider public,” Wildmon said. “Rather, this misguided and reckless policy provides a possible gateway for predators who are out there.”

In a previous statement on the subject, Wildmon offered a common-sense and reasonable solution—a unisex option, which would cost Target money but would not alienate shoppers.

“A boycott, and customers leaving the store in droves, will cost even more,” Wildmon said. “If Target is truly committed to a solid policy that’s good for business—for everyone—and if they’re truly committed to the transgender community, the company will spend the money for a unisex compromise. Anything else smacks of an agenda-driven publicity stunt that stands in complete disregard for people who reject the policy.”