The negative news keeps coming for the Target Corporation, but if anyone has put a bull's-eye on the chain's back, it's the retailer itself.
After announcing a controversial restroom and fitting room policy this spring—a policy that alienated families, along with more than 1.4 million shoppers who have signed the American Family Association's (AFA) #BoycottTarget pledge—the corporation recently announced dismal second-quarter earnings.
Fox News and an NBC affiliate in Dallas both reported last week that police are looking for a man who took pictures of a woman trying on clothes at a Target store there. According to Fox, the woman told police she was undressing in the changing room when she noticed a cellphone camera pointed at her.
"Target is using deceptive language in a desperate attempt to put shoppers' minds at ease," said AFA President Tim Wildmon. "Single-stall bathrooms are fine, but they do not stop the danger to women and girls. The only solution is reversing this ill-advised, dangerous policy. Special sales events also do not make shoppers feel safe. It's clear now that Target has no regard for its shoppers' safety. The corporation and its leaders, including CEO Brian Cornell, are denying the facts that the bathroom policy, the boycott and the fears of former shoppers have anything to do with the retailer's financial woes. We still believe Target doesn't value the safety of families, and because Target refuses to address our concerns, the boycott will remain."
Even with revenues down, the company said it was spending $20 million to install single-stall, lockable bathrooms in all of its stores, in a weak effort to respond to the backlash regarding the policy that puts women and girls in danger. And in a desperate attempt to draw shoppers to stores, Target offered a first-time-ever 10 percent discount on every product in its stores and online Sunday, Aug. 28.
In business news, Target's chief marketing officer Jeff Jones announced his resignation on Aug. 30. Jones, who will move on to Uber, finished his time at Target this past Friday, Sept. 9.
As Target continues to make headlines, AFA is asking shoppers to take action in several ways:
- Voice your concerns on Target's Facebook page.
- Sign the #BoycottTarget pledge. Encourage family and friends to sign the pledge, too, as boycott numbers climb to 1.5 million.
- Call Target to let its executives know you've signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.
- Share the boycott information on social media and be sure to use #BoycottTarget.
- Visit afa.net/target for more tools and information on the #BoycottTarget initiative.
To contact us or to submit an article, click here.
Get Charisma's best content delivered right to your inbox! Never miss a big news story again. Click here to subscribe to the Charisma News newsletter.
Five ways to deepen your relationship with God, increase your faith and save money!
- Deepen Your Relationship with God with a FREE eCourse: Click Here to view all of our free e-Courses. Favorite topics include Fear, Forgiveness, Holy Spirit, Supernatural, and How to Hear God.
- Super Discounts and Close-Out Specials: Click Here to view all our bundles and close-out specials and save up to 86%! Prayer, Holy Spirit, Anointing, the Supernatural and more.
- God Wants to Anoint Women Now: Rise up and enter the anointing of Deborah, Anna, Esther, Ruth and Hannah. You were called to go higher. Click Here to learn more.
- Change Your Atmosphere and Circumstances Through Prayer! John Eckhardt's prayer bundle gives you six powerful books to help you pray and change any situation. Click Here.
- HUGE Bible Sale!: Click Here to save up to 50% off a great selection of Bibles. Plus, get a free gift with each order!
Attention Pastors and Leaders: Leadership training and development are crucial for success. Enroll in a FREE 1-hour leadership mini-course by Dr. Mark Rutland. View Details