Brain Freeze? Ben & Jerry's to Boycott West Bank Settlements, East Jerusalem

(Facebook/Ben & Jerry's)

Ice cream giant Ben & Jerry's announced its plan to boycott West Bank settlements and Jewish neighborhoods in East Jerusalem in a notice posted on its website today, receiving immediate backlash from key Israelis, including current Prime Minister Naftali Bennett and his predecessor, Benjamin Netanyahu.

"We believe it is inconsistent with our values for Ben & Jerry's ice cream to be sold in the Occupied Palestinian Territory (OPT," the company, known for taking a stand on issues of social justice, said in its announcement. "We also hear and recognize the concerns shared with us by our fans and trusted partners.

"We have a longstanding partnership with our licensee, who manufactures Ben & Jerry's ice cream in Israel and distributes it in the region. We have been working to change this, and so we have informed our licensee that we will not renew the license agreement when it expires at the end of next year," the company said, adding that it "will stay in Israel through a different arrangement."

The Ben & Jerry's statement used vague language, referencing the "occupied Palestinian territories" without mentioning the words "settlements" or "east Jerusalem," but these seem to be the areas referred to, per the Jerusalem Post.

Bennett was quick to condemn the decision. "There are many ice creams, but only one state of Israel," he said. "Ben & Jerry's decided to label itself as anti-Israel. This is an ethically bereft decision, and I believe that it will come to be one that is wrong from a business standpoint as well.

"The boycotting of Israel—an island democracy surrounded by terror—reflects a complete lack of proportions. The boycott will not work; we will fight it with everything we've got," Bennett concluded.

Netanyahu gave a terser but equally negative response in his tweet:

Other Twitter users also sounded off on the decision, with one saying, "They might as well change their name to Hamas & Adolf's."

But the anti-Israel Boycott, Divest and Sanctions Movement applauded Ben and Jerry's decision and called for additional sanctions:

And satire site The Babylon Bee highlighted the announcement in its own sardonic style:

Ben And Jerry's Introduces Fun New Flavor 'Push The Jews Into The Sea Salt And Caramel' https://t.co/tUXDVtL7vl

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