Hallmark Using Gay Couples to Sell Valentine's Day Cards

LaParis and Karisia are one of the couples featured in the Hallmark Valentine's Day ad.
LaParis and Karisia are one of the couples featured in the Hallmark Valentine's Day ad. (YouTube)

Hallmark is using politics to sell cards this Valentine's Day.

To advertise greeting cards for Valentine's Day this year, Hallmark released multiple videos of couples sharing their love stories. Among them: a gay and a lesbian couple.

A week ago, Hallmark kicked off its #CareEnough Valentine's Day campaign by publishing a series of ads on YouTube. "How do you know when you've found 'the one'?" the video description read. "Watch as six different couples share personal backstories about love and what it means to find your 'person.'" 

One of those six couples was Robin and Jason, two men raising a baby girl together.

"I'll always remember that day when we found out that we were officially pregnant," Jason began.

Robin chimed in, "It just kinda was like, whoa, we actually did this."

"We've always wanted a baby, and—and that was always a part of our plan, but, you know, as—as two men, it's a complicated, difficult process," he added. You don't say.

Robin argued that they had "more than love" as a couple because they had "connected as family." While wiping away tears, Robin then read a handwritten note from Jason in a Hallmark card. They concluded with a kiss. 

Another couple, LaParis and Karisia, told the story of how they were "smitten" with each other at first sight when they met at a club.

Like Jason and Robin, LaParis and Karisia also exchanged a Hallmark card before kissing.

"You're just—you're just my life partner, and, I just, I don't ever want to know what it's like to not have that," Karisia told LaParis. 

In 2011, NPR pushed Hallmark to start creating Valentine's Day cards for the LGBT community.

NPR reported what former senior writer and chairman of Hallmark's LGBT employee resource group, Andre du Broc, said on the issue:

"It's a little awkward," he says. "How do you say, 'I love you, my partner who is a boy and I am a boy also.'" It's about love, he says, and there's no difference between love between gay people and love between straight people.

2015 was the first year that Hallmark released an ad featuring a gay couple for Valentine's Day.

To contact us or to submit an article, click here.

Get Charisma's best content delivered right to your inbox! Never miss a big news story again. Click here to subscribe to the Charisma News newsletter.

Five ways to deepen your relationship with God, increase your faith and save money!

  • Deepen Your Relationship with God with a FREE eCourse: Click Here to view all of our free e-Courses. Favorite topics include Fear, Forgiveness, Holy Spirit, Supernatural, and How to Hear God.
  • Super Discounts and Close-Out Specials: Click Here to view all our bundles and close-out specials and save up to 86%! Prayer, Holy Spirit, Anointing, the Supernatural and more.
  • God Wants to Anoint Women Now: Rise up and enter the anointing of Deborah, Anna, Esther, Ruth and Hannah. You were called to go higher. Click Here to learn more.
  • Change Your Atmosphere and Circumstances Through Prayer! John Eckhardt's prayer bundle gives you six powerful books to help you pray and change any situation. Click Here.
  • HUGE Bible Sale!: Click Here to save up to 50% off a great selection of Bibles. Plus, get a free gift with each order!

Subscription Special: Subscribe to Charisma for Only $24.97 and get a free gift. With your subscription, you'll receive Born For Significance by best-selling author Bill Johnson. View Offer

Attention Pastors and Leaders: Leadership training and development are crucial for success. Enroll in a FREE 1-hour leadership mini-course by Dr. Mark Rutland. View Details

Charisma News - Informing believers with news from a Spirit-filled perspective