The morning of 9/11, I had a brainstorm. Watching the horror unfolding at the World Trade Center, I immediately sent a fax (remember faxes?) to every owner or manager of every Christian television station I knew. I begged them to interrupt their regularly scheduled programming and start reporting on the tragedy in New York.
Obviously, they didn’t have the budget or manpower to compete with major news networks, but they could report on the spiritual perspective of what was happening, offer comfort or help people understand the religious issues behind it. Many took my advice and brought in experts on Islam, Bible scholars, college professors and local pastors, and one station even did a cellphone interview with a person who was actually being evacuated from one of the towers. The response was incredible, and I was hoping it would shake Christian TV stations out of the scheduled programming rut so that we could build media platforms that dealt with immediate issues Americans are facing.
But since then, for the most part, Christian TV has returned to its “regularly scheduled programming.” Just these past few days and weeks, we’ve seen major events unfolding internationally in Syria, Pakistan and Kenya. Most of these events have direct religious implications, and most directly involve Christians. And yet when it comes to Christian TV—the Christian medium with arguably the largest audience—where is the reporting, interviews, commentary, insight or biblical perspective?
It’s tough to find.
Christian television continues to grow more and more irrelevant because we refuse to take the time or trouble to address issues that really matter—when they matter. If you work at a Christian station or network, think about it. I’m all for sermons, Bible teaching, interview shows and movies. But consider the power of live, immediate programming with experts who can help us understand these world events. Look around at the Christian universities in your area, at the pastors and ministry leaders who may be experts on the issue, or find other sources of information.
We get upset because secular journalists don’t get the spiritual perspective of what’s going on, and yet when it comes to TV, are we offering a better alternative?
Phil Cooke is a media consultant focused mainly on the Christian market, as well as a vocal critic of contemporary American and American-influenced Christian culture. For the original article, visit philcooke.com.
To contact us or to submit an article, click here.
Get Charisma's best content delivered right to your inbox! Never miss a big news story again. Click here to subscribe to the Charisma News newsletter.
Five ways to deepen your relationship with God, increase your faith and save money!
- Deepen Your Relationship with God with a FREE eCourse: Click Here to view all of our free e-Courses. Favorite topics include Fear, Forgiveness, Holy Spirit, Supernatural, and How to Hear God.
- Super Discounts and Close-Out Specials: Click Here to view all our bundles and close-out specials and save up to 86%! Prayer, Holy Spirit, Anointing, the Supernatural and more.
- God Wants to Anoint Women Now: Rise up and enter the anointing of Deborah, Anna, Esther, Ruth and Hannah. You were called to go higher. Click Here to learn more.
- Change Your Atmosphere and Circumstances Through Prayer! John Eckhardt's prayer bundle gives you six powerful books to help you pray and change any situation. Click Here.
- HUGE Bible Sale!: Click Here to save up to 50% off a great selection of Bibles. Plus, get a free gift with each order!
Attention Pastors and Leaders: Leadership training and development are crucial for success. Enroll in a FREE 1-hour leadership mini-course by Dr. Mark Rutland. View Details