The Playboy Club Show Loses Sponsors, Viewers

morality in media

The moral voice of Christianity is combating the prince of the power of the air—and gaining ground. The Playboy Club tried again this week in its second episode to make sexual exploitation of women interesting enough to earn a profit.

It failed, this time without the support of many of its key sponsors. Viewership for the show is down 15 percent this week over last, coming in dead last among shows in that time slot.

“It is increasingly clear that the series is doomed,” says Dawn Hawkins, executive director of Morality in Media. “The primetime show shamelessly glamorized posing on the cover of Playboy Magazine for a cash prize, leaving many wondering why companies want to taint their products through association with the Playboy brand. The show’s new theme seemed to be: ‘Women get ahead in life through sexual objectification.’ This should be offensive to every woman in America.”

As Hawkins sees it, the lame dialogue of the show was nothing more than an attempt to justify the show itself, with lines such as: “In my bunny suit, I’m in total control; I want to be a Playmate because I want to show people that I can do big things, ” with the most incredulous line uttered: “Being a bunny is something to be proud of, which is exactly why Hef and I are doing this (Playboy) magazine campaign. To show the world that a bunny is a smart, independent girl focused not on what men want, but on what she wants.”

This past week thousands of citizens contacted the show’s previous sponsors, asking that they reconsider aligning their brand with blatant exploitation of women. Seven avoided the show this week: Kraft, Sprint, Lenovo, UPS Store, Subway, PF Chang’s China Bistro and Campbell’s Soup.

Why is Morality in Media is targeting The Playboy Club in particular, rather than targeting every sexually–themed television show?

“Playboy has done more to promote pornography than any other entity in the world. It is responsible, in great part, for the harm that pornography has caused to our nation,” Hawkins says. “The Playboy Club is an attempt to convince us that the culture of porn is liberating to women, when research shows that harm from pornography is at pandemic levels. Americans aren’t falling for this porn myth.”

To contact us or to submit an article, click here.

Get Charisma's best content delivered right to your inbox! Never miss a big news story again. Click here to subscribe to the Charisma News newsletter.

Five ways to deepen your relationship with God, increase your faith and save money!

  • Deepen Your Relationship with God with a FREE eCourse: Click Here to view all of our free e-Courses. Favorite topics include Fear, Forgiveness, Holy Spirit, Supernatural, and How to Hear God.
  • Super Discounts and Close-Out Specials: Click Here to view all our bundles and close-out specials and save up to 86%! Prayer, Holy Spirit, Anointing, the Supernatural and more.
  • God Wants to Anoint Women Now: Rise up and enter the anointing of Deborah, Anna, Esther, Ruth and Hannah. You were called to go higher. Click Here to learn more.
  • Change Your Atmosphere and Circumstances Through Prayer! John Eckhardt's prayer bundle gives you six powerful books to help you pray and change any situation. Click Here.
  • HUGE Bible Sale!: Click Here to save up to 50% off a great selection of Bibles. Plus, get a free gift with each order!

Subscription Special: Subscribe to Charisma for Only $24.97 and get a free gift. With your subscription, you'll receive Born For Significance by best-selling author Bill Johnson. View Offer

Attention Pastors and Leaders: Leadership training and development are crucial for success. Enroll in a FREE 1-hour leadership mini-course by Dr. Mark Rutland. View Details

Charisma News - Informing believers with news from a Spirit-filled perspective